What’s the real message here?
In researching Survivor episodes for Wednesday’s panel, I’ve been watching tv online which means I’ve seen some of the same ads about 30 times. There’s one that keeps bugging me and I want to know if you’ve seen it and have had similar thoughts.
NB: I can’t find it on the web anywhere unless I’m in the middle of an episode. Sorry, I can’t post it here. Hope you may have seen it.
It’s for Sprint’s 3G Family Plan and the announcer is saying something along the lines of “this plan let’s your family use their phones the way they want.” This is spoken over video of a family enjoying some time at the Natural History Museum in New York. We pan from young boy looking at the display to mom pointing out something to her husband who has his arm around her to pre-teen girl doing something on her phone and not even looking up at the display. The text overlaid on the screen when we pan to the girl says “Unlimited 3G Web Surfing” and then fades to “Unlimited Text Messaging.”
My gut reaction is “why are you even at the museum if you’re going to sit there and surf or text?” And then I think “Wow, Sprint thought this was a positive message to send? That girls don’t like museums, they’d rather use their phones to ‘connect’ with their friends or anything but their families?” It just seems so strange to me that Sprint’s idyllic image of family members being able to use their phones however and where ever they please is a pre-teen girl ignoring her family and their obvious effort to spend time together.
This whole thing also reminds me of those new PC ads where they have 4 1/2 and 7 yr old girls using PCs. At the end, each says “I’m a PC and I’m 4 and 1/2.” My first thought is always “Brainwashing!!!” I’ll admit that I’m a Mac, but I really don’t have any personal vendetta against PCs, so I feel comfortable asserting that my reaction isn’t too subject to my personal preference. Watch the commercial, you’ll see what I mean.